In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Powerful Marketing Message to Grab Your Ideal Client's Attention. Their chapter covers the differences and similarities between copywriting and messaging with actionable steps to improve your marketing. Listen in as Richard, Giuseppe, and Al discuss key messaging factors, like the importance of pointing out your customer's pain points, crafting your messaging to tell your customer exactly how you solve their problem, and using language your customer understands.
Host: Richard Bliss
Guests: Giuseppe Fratoni & Al Boyle
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Podcast Manager: Kimberly Smith