Digital-First Leadership
Helping leaders master the language of social media in today’s digital-first world. Digital-First Leadership, hosted by Richard Bliss a former Marketing Executive, author of digital-first leadership and founder of BlissPoint Consulting, is for leaders who leverage and build their expertise on digital platforms.Each episode gives you the tools to set your business up for success online. Richard, and his guests, teach massive global reach and impact by maximizing the power of the internet to increase your business revenue.Stop Googling how to be successful... Subscribe to Digital-First Leadership now and we will show you the way!
Episodes
54 episodes
EP 53A Claude Interviews me: Teach Your AI To Push Back Until Your Real Voice Shows Up
You can’t stand out online with the same polished lines everyone else uses. Claude turns the tables and interviews me about what actually happens when you try to “sound more human” with AI and why most people fail on the first try: they serve t...
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17:19
EP 53 Marketing That Sticks: Using The Von Restorff Effect To Get Noticed And Remembered
When everything looks the same, your brain tunes it out. When something is different, it gets noticed and remembered. That's the von Restorff effect, and it explains a lot about why most LinkedIn content gets ignored.This matters right n...
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22:34
EP 52 How AI Shrinks Legal Research From Hours To Minutes
AI doesn’t feel like a new app anymore. It feels like a new coworker and sometimes a brutally honest one. I sit down with Damien Riehl, a lawyer since 2002 and a product builder at Clio, to map what’s changing right now in legal work, sales wor...
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32:01
Ep 51 Claude Was My Guest Talking About AI As A Thinking Partner
My Claude AI walks onto the show as the guest and we keep it fully unscripted. Not a demo, not a parlor trick, but a real conversation about what leaders are missing when they say they’re “comfortable with AI” while only using it to write email...
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19:01
EP 50 Why “Would You Be Willing?” Works And Other Research-Backed Ways To Win On LinkedIn
Nancy Harhut is one of my favorite people to talk to. She wrote Using Behavioral Science in Marketing, a book my wife reads on vacation and my daughter was reading on maternity leave. When I tell you this woman's work validates everything I've ...
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30:55
EP 49- From Risky Bets To Certain Outcomes In Software Buying
Career bets shouldn’t hinge on hopeful demos. We sit down with enterprise sales veteran Leon Treffler to examine why the traditional software deal stacks the deck in favor of the seller, leaving buyers to absorb the delivery risk, the politics,...
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18:26
Richard Bliss and Austin Grammon Discuss the Power of CRMs for Solopreneurs
Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special gu...
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21:50
Ep.46- The Secret Power of Word-of-Mouth Marketing with Zach Seipert with "The Most Amazing Marketing Book Ever"
In this episode, Richard Bliss is joined by Zach Seipert, a marketing and communication specialist with a wealth of knowledge in word-of-mouth marketing. Together, they delve into the powerful impact of word-of-mouth marketing, emphasizing i...
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Episode 46
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29:58
Ep.45- Creating a Powerful Content Marketing Strategy with Karine Abbou with "The Most Amazing Marketing Book Ever"
In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies....
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Episode 45
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29:46
Ep.42- Craft a Compelling Value Proposition with Lia Bliss
This crossover episode brings together two powerhouse podcasts. Join our hosts Richard Bliss from “Digital-First Leadership” and Lia Bliss from “Master Your Bliss Life” as they unravel game-changing concepts that will redefine how you presen...
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Episode 42
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23:34
Ep.44- How to make Promotional Products Sing with Sandee Rodriguez with "The Most Amazing Marketing Book Ever"
In this episode, Richard is joined by Sandee Rodriguez, a promotional marketing consultant and the owner of D and S Designs. She's also the founder and business advisor of Sandee Solves and leads the CEO Council's high-level masterminds for ...
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30:33
Ep.43- Moving Customer Experience to the Digital Front with Lisa Apolinski with "The Most Amazing Marketing Book Ever"
On this episode, Richard is joined by Lisa Apolinski, co-author of The Most Amazing Marketing Book Ever, along with Richard and over 30 other experts in marketing. Lisa shares her insights on the importance of customer experience in the digi...
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Episode 42
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25:14
Ep.41- Unlock the Power of Live Streaming with Ian Anderson Gray from "The Most Amazing Marketing Book Ever"
In this episode, Richard sits down with guest Ian Anderson Gray, who collaborated with over 30 experts to write The Most Amazing Marketing Book Ever. If you're a beginner in live streaming, this episode is a must-listen. Ian's most basic adv...
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25:11
Ep.40- Transform Connections on LinkedIn with Katelyn Richards
In this episode, Richard Bliss is joined by Katelyn Richards, founder of Crafted Careers. Katelyn’s focus and expertise are in employee retention, advocacy, and talent acquisition using the LinkedIn platform. Companies that have succeeded on...
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21:24
Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"
In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fort...
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27:35
Ep.38- Strategic Communications with Dan Nestle from "The Most Amazing Marketing Book Ever"
On this episode of Digital-First Leadership, host Richard Bliss welcomes award-winning Corporate Communications and Marketing Innovator, Dan Nestle. Dan emphasizes the importance of companies becoming a publisher and being able to tell their...
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Episode 38
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28:21
Ep.37- Messaging and Copywriting with Giuseppe Fratoni & Al Boyle from "The Most Amazing Marketing Book Ever"
In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Po...
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Episode 37
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21:47
Ep.36– Deliver Unforgettable Presentations with Patricia Fripp
In this episode, Richard Bliss is joined by Patricia Fripp. Patricia, the author of “Deliver Unforgettable Presentations,” specializes in turning brilliant executives, engineers, and experts in all fields into corporate rock stars.As...
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Episode 36
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22:08
Ep.35 - Sales Enablement with Keith Gilbert
In this episode of Digital-First Leadership, Keith Gilbert joins Richard. Keith is a specialist in sales enablement. One of the things that leaders find challenging today, particularly in this selling environment, is how to teach their team ...
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Episode 35
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23:59
Ep.34- Be a Podcast Guest, Speak to a Captive Audience with Stewart Townsend
If you want to find a platform to share your message with the world, look no further than Podcast Hawk, co-founded by the dynamic Stewart Townsend, who joins me today on Digital First Leadership. While LinkedIn is an excellent platform for s...
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Episode 34
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26:06
Ep.33- Richard Joins Forces with Fellow Expert Richard van der Blom in Upcoming Book
In this episode, Richard Bliss and Richard van der Blom announce a soon-to-be-released book they are co-authoring. It will be packed with immediately useable strategies to use LinkedIn effectively. LinkedIn is not just a platform for finding jo...
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Episode 33
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15:08
Ep. 32- Women of Color in Tech with Susanne Tedrick
Susanne Tedrick is my guest in this episode of Digital First Leadership. She advocates for women of color entering the tech industry and helps make the transition less intimidating. Susanne is the author of Women of Color in Tech and w...
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Episode 32
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20:14
Ep. 31- How to Get Customers to Come Back Again and Again with Shep Hyken
In this episode of the Digital First Leader Podcast, Richard and Shep Hyken, a customer service experience expert, a Wall Street Journal and New York Times best-selling author, and an award-winning keynote speaker, talk about customer experienc...
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31:48
Ep. 30- Digital Marketing Strategies with Robbie Fitzwater
In this episode, Richard is joined by Robbie Fitzwater, who is a professor in the marketing MBA program at Clemson University and the founder of MKTG RHYTHM. Robbie's company focuses on helping eCommerce businesses develop marketing campaigns.<...
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Episode 30
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22:33
Ep. 29- Learning the LinkedIn Algorithm Rules with Richard Bliss and Lia Bliss
In this episode of the Digital First Leadership podcast, Richard and Lia discuss how understanding and following the rules of LinkedIn's algorithm will build your brand, contacts, engagement, visibility, reach, and open doors of opportunity for...
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Episode 29
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17:49